“It is time we do all we can to make the good in the world and to bring people together in understanding.” — King Abdullah II
USTOA chief says association brings in approximately 85 per cent of tour operator business to Jordan
In an exclusive interview with The Jordan Times on Saturday, Terry Dale, President & CEO of the US Tour Operators Association (USTOA), noted that a recent survey conducted with the participation of the active members of USTOA showed that Jordan made the list of the top 10 “hot” tourist destinations in 2023 and was identified as one of the top 10 emerging destinations that are forecast to “gain popularity” in 2023. Representatives of 24 USTOA member companies recently visited various tourist destinations in Jordan, including Wadi Rum, the Dead Sea, Petra, Jerash and Umm Qais, among others, according to Dale.
He noted that these visits were mostly navigated through the Meaningful Travel Map of Jordan “pioneered” by the Jordan Tourism Board (JTB). This project, which was launched in 2018, enables tourists to “enrich” their trips with 12 stops at innovative social enterprises; “it aims to promote authentic and sustainable tourism experiences that profit local communities,” Malia Asfour, managing director of the Jordan Tourism Board North America, told The Jordan Times.
Photo Story: Hiking the Jordan Trail to the Ancient City of Petra
The 50-mile, multi-day hike from the hamlet of Dana to the ancient ‘Rose City’ of Petra is one of the most epic stretches of the Jordan Trail, weaving together dramatic ravines, remote campsites and ancient trading routes across the desert. While the Jordan Trail is famed for its far-flung, edge-of-civilisation vistas, it’s not uncommon to encounter semi-nomadic or seasonal Bedouin camps near a natural spring, hidden within the vegetation at the bottom of a wadi.
The Jordanian Co-Operative Raising Up Female Entrepreneurs
At the Iraq Al-Amir Women’s Co-Operative, a packed lunch spot on the outskirts of Amman, a clowder of cats chase each other across the small outdoor patio while tourists enjoy large portions of traditional Jordanian food such as musakhan (spiced chicken) and magloubet zahra (chicken, rice and cauliflower). But this is so much more than a popular eatery.
Experience Surreal Landscapes with Jordan Tourism Board's AI Generated Images
A series of short videos for the Jordan Tourism Board have been released which use AI to showcase that universes you can imagine exist in Jordan. The videos depict some of Jordan’s landmarks including the Dead Sea, Petra, and Wadi Rum all imagined through the lens of AI, but turn out to be real places. The videos are part of the strategy by the Jordan Tourism Board to reposition this destination in the region. Adpro communications stepped in to find the sweet spot where people, culture and brand intersected to be appealing to the digitally fluent, intuitively curious, and future focused travellers.
Sustainable Travel Meets Bedouin Tradition at This Remote Hotel in Jordan
When you think of Jordan, you probably think of Petra, the red-hued ruins of an ancient city so breathtaking they’re considered one of the Seven Wonders of the World. But Feynan Ecolodge, located about two hours from Petra in eastern Jordan’s Wadi Feynan, is another wonder worthy of a visit.
Feynan Lodge is located in the Dana Biosphere Reserve in southern Jordan. Visitors can learn about the surrounding desert via guided hiking and mountain biking excursions. Alternatively, spend the day with a local shepherd or experience Bedouin culture through cooking and tent-making demonstrations. For a true all-inclusive stay, make sure to book the "Feynan Experience," which folds in meals and snacks.
Forbes Travel Guide: Four Seasons Hotel Amman, An Oasis Atop the White City
A palatial oasis in this burgeoning desert destination, Four Seasons Hotel Amman offers an impressive view over Jordan’s capital from atop the highest of the White City’s seven hills. It’s hard to miss the 15-story tower. Boasting a bold, modern design, the property was built to stand out among the region’s ancient sights, and thanks to its hilltop location, you can be sure to enjoy those vistas from almost every room.
With the vast range of experiences that Jordan has to offer, the JTBNA blog will uncover and showcase all the hidden gems, must-sees and travel updates. Visit the blog now to subscribe and go deeper into this ancient culture. Jordan is only a click away!
Must-Visit Spots in Weibdeh
Jordan's Azraq Wetland Reserve Among 100 Best Sustainable Sites
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Join an eight-day Women’s Expedition in Jordan and break the barriers of traditional tourism and discover sisterhood in this inspiring desert nation and uncover a lesser-seen side of Jordan as you travel with an all-women group guided by a female tour leader.
Biblical Jordan 2023 with Educational Opportunities
Go on a journey to Biblical Jordan in 2023. Discover all of the awe-inspiring sites related to the Old and New Testaments on this brand new 9-day tour. Explore Petra, Madaba, Jerash, Mount Nebo, and more.
Get ready to see some of the most fascinating sights in the Middle East with this 10-day small-group tour of Jordan! Between the ancient sites of Petra and the Bedouin wonders of the Wadi Rum, this tour of Jordan will take you on the trip of a lifetime!
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"The people are so friendly, the weather is amazing (also in January), there is breathtaking nature, mesmerizing culture and delicious food. What more do you want from a perfect travel destination." — @amiibae, February 2023
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