Media Contacts:
Jason Reckers
Adventure Travel Trade Association
jason@adventuretravel.biz
@adventuretweets
Janine Jervis
Jordan Tourism Board North America
janine@visitjordan.com
@visitjordan
FOR IMMEDIATE RELEASE:
Adventure Travel Trade Association’s Regional Event “AdventureELEVATE” Goes Global With Its First Event In Jordan
Event Aims to Deliver Economic and Sustainable Impact By Showcasing
Active Travel Destinations to Travel Community
(AMMAN, JORDAN; 20 April 2023) - The Adventure Travel Trade Association™ (ATTA) takes its trademark three-day regional event, AdventureELEVATE, global traveling to Amman, Jordan 12-14 October, 2023.
While the global adventure and sustainable travel community have traveled from far and wide to attend the event in North America since 2015, there was a growing interest to bring this high-energy event to other parts of the globe. Replacing ATTA’s previous AdventureNEXT Near East branded event held in 2017, 2018, and 2019 in Jordan, AdventureELEVATE Near East will bring travel, trade, and media together to showcase this active travel destination.
“Three years in a row, there was momentum building from AdventureNEXT in Jordan,” says Shannon Stowell, ATTA CEO. “ While Covid forced a break in the action, we’re eager to return with AdventureELEVATE Near East. Jordan offers a powerful combination of culture, nature, and activity for the ATTA community to experience and then share with their travelers and readers.”
Research from ATTA’s 2022 Adventure Travel Snapshot Survey also strongly indicates that the adventure traveler’s biggest motivators for travel are focusing on new experiences, off the beaten path destinations, and traveling like a local with places in the Mediterranean being at the top of the trending hottest destinations.
“We welcome our colleagues and suppliers from our region to come meet with international buyers who focus on adventure, luxury, sustainable, and cultural travel,” says Dr. Abdalrazzaq Arabiyat, Managing Director Jordan Tourism Board. “The economic impact in new tourism business to Jordan from hosting AdventureNEXT Near East three years in a row was approximately $17 million, and it is our hope that this converts into sustainable tourism growth for the region as a whole”.
From exploring the northwest through pine forests and olive groves to hiking through the desert wilderness of Wadi Rum and the ancient city of Petra, and enjoying the coastal breezy city of Aqaba and scuba diving in the Red Sea, Jordan offers an abundance of experiences for adventure-seekers and any discerning active traveler.
“Jordan offers a diverse array of active travel experiences that build connections between travelers and local Jordanians throughout the country,” explains Malia Asfour, Managing Director Jordan Tourism Board North America. “By hosting AdventureELEVATE we will create economic opportunities to increase tourism income to local communities throughout the kingdom that are still recovering from the pandemic.”
Stay up to date with AdventureELEVATE 2023 Near East by signing up for updates on the event’s page and by following ATTA’s Instagram.
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Images are available upon request.
About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made of more than ~32,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in-person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future. https://www.adventuretravel.biz/
Social Media: Facebook | LinkedIn | Twitter | Instagram | YouTube
About Jordan Tourism Board
The Jordan Tourism Board was officially launched in March 1998 as an independent, public-private sector partnership committed to utilizing marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice within international markets, maximizing the impact of tourism on the national economy. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a hospitable, cultural, active, adventurous, luxury, biblical, natural, leisure and MICE destination.
www.visitjordan.com
